Launching Summer 2026

Become one of the Turfies Founding 100

Turfies flip flops with grass footbeds

The first 100 pairs aren't reserved for influencers or celebrities. They're for the people who believe in Turfies before the rest of the world does.

No purchase necessary · 100 Founding Members will be selected · UK residents aged 18+ · Entries close 15 August 2026

A different kind of comfort

We're bringing a new kind of comfort to market, and inviting 100 people to help shape the journey from day one.

Founding members receive one of the very first pairs ever made, Founding Member status, early access to future releases, and a say in what's next.

Founding 100 Selection

Complete the sentence to tell us when you feel grounded. We'll select 100 people we believe will become great ambassadors for the Turfies community.

Early Access

Be among the first to experience Turfies.

Founding Offers

Exclusive launch offers reserved for our launch community.

Behind The Scenes

Follow the journey from concept to production.

What if every step felt a little more grounded?

Turfies were created around one simple idea: to bring the feeling of soft grass beneath your feet into everyday life.

Whether you're walking to the beach, relaxing in the garden or simply taking a moment for yourself, Turfies are designed to help you slow down, reconnect and feel grounded.

The Founding 100 won't just receive one of the first pairs ever made. They'll become part of the beginning of the Turfies story.